Comparing the Advertising of Different Companies of a...

Comparing the Advertising of Different Companies of a Non-Gender Specific Product For my essay I am going to compare and contrast the advertising of different companies of a non-gender specific product, namely music systems. I am going to look at examples of print adverts and language specifically from TEAC Systems and compare them to rivals in the market place. In this essay I am going to look specifically at the interesting campaign running for TEAC stereo systems. The campaign is highly gendered and revolves around sexually attractive women wearing very little, and suggestive copy. The adverts are definitely relying on the sex sells line of promotion. Looking at the image with the three women and the man , The†¦show more content†¦Sony are trying to tell you that you are existing in the real world. However, it implies that unless you have Sony products you are not getting the best out of life, and that applies wherever you are, working, driving, et cetera. TEACs statement that Listening to TEAC can seriously damage your single status. Is a wholly unbelievable statement. Therein lies the difference between the two statements. Music to some people, myself included, does add something to your life. However, Sony have twisted the idea slightly. Owning the Sony stereo does not add life to you world, it is the music that is played on them. The Sony quote is more subtle and realistically believable, all the things the TEAC quote is not. All the TEAC stereos look gorgeous in a champagne metal finish. This use of association between champagne/success/TEAC offers another piece of gendered marketing. Almost every stereo on sale today is finished in metal, plastic that looks like metal, or jet black. There is no alternative that might be more appealing to the female market. I am not however, suggesting that women would not like the male associated finishes, but while talking about this essay to female colleagues, I was informed that at least two girls would like to have a pink stereo. While this is a stereotypical colour association, it still highlights that there must be a market for stereos that are aimed specifically at the femaleShow MoreRelated-The Marketing Goals And Objectives. Write Down Specific1436 Words   |  6 Pages- The marketing goals and objectives. Write down specific goals and objectives of its company intends to achieve by advertising and marketing. For example, using the customer s specificati ons, its goal is to increase its customer base by 10 percent more than the amount available to the client, and then this is one of its goals. - Calculate the marketing and advertising budgets. Check how much money it can spend on marketing and advertising of its efforts. Usually the first few years in businessRead MoreThe Marketing Strategy Of Nick s Retail Chain Store1800 Words   |  8 Pagesend to the higher end products in doing this, the businesses chief marketer will go through a process of methods, and one will be the consumer. In the advancement in the retail store with the other chain locations around the region is switching the marketing strategies against the two competitors Macy s and Nordstrom for Nick s Company in gaining control in the marketplace. In Nick s retail chain stores is making changes in the advertising techniques from low-end products to excessively ceaseRead MoreSwot Analysis Of Nick s Retail Chain Store1812 Words   |  8 Pagesthe lower end to the higher end products in the businesses, a chief marketer will go through a process of method changes, and one will be the consumer. In the interim of advancement in the retail store, chain locations are switching the marketing strategies against the two competitors Macy s and Nordstrom for Nick s Company in gaining control in the marketplace. In Nick s retail chain stores is making changes in the advertising techniques from low-end products to excessively cease merchandiseRead MoreAdmi 202 Study Guide Final5257 Words   |  22 Pages For the Franchiser ââ€"   The franchiser can attain rapid growth for the chain by sign- ing up many franchisees in many different locations. ââ€"   Franchisees share in the cost of advertising. ââ€"   The franchiser benefits from the investment money provided by franchisees. ââ€"   Advertising money is spent more efficiently (the franchiser teams up with local franchisees to advertise only in the local area). ââ€"   The franchiserRead MoreOperation Strategies for Coca-Cola vs Pepsi Companies to Attract Their Customers10701 Words   |  43 PagesContemporary Marketing Review Vol. 1(11) pp. 01 – 15, January, 2012 Available online at http://www.businessjournalz.org/cmr ISSN: 2047 – 041X OPERATION STRATEGIES FOR COCA-COLA VS PEPSI COMPANIES TO ATTRACT THEIR CUSTOMERS Mojtaba Saeidinia Candidate of MBA, Management and Science University, Faculty of Management, Malaysia E-mail: M.saeidinia1989@gmail.com Mehrdad Salehi Candidate of MBA, Management and science university, Faculty of Management, Malaysia E-mail: Ems_salehi64@yahoo.com CorrespondingRead MoreSwot Analysis : Marketing Concept4572 Words   |  19 Pagesresults are examined. 1. Explanation of the various elements of the marketing process. †¢ Step 1 – swot analysis †¢ Step 2 – segmentation, targeting, positioning †¢ Step 3 – marketing mix †¢ Step 4 – implementation – go out there and sell your product no time to †¢ Step 5 – control Swot analysis An important part of the planning process is observing at the present position of the business and trying to choose how factors outside of the business might affect the business. Business do a SWOT examinationRead MoreRed Bull Marketing Strategy5299 Words   |  22 PagesBusiness Unit 3 Marketing Of ‘Red bull’ Introduction As part of my marketing assignment, I will be looking at the marketing of a consumer product or service. Therefore, my chosen product is ‘Red bull’, which is an energy drink. I have assumed that my product is targeted at people that have similar situations to the ones used in advertisements for red bull. I will be looking to spot if the strategy used is based on the principles of marketing: Ø Understanding consumer wants: to becomeRead MoreBanana Boat Swot5401 Words   |  22 PagesContents I. Company Overview 3 Product Overview 4 - 11 * General Protection Product 4 - 5 * Sport Protection Product 6 – 7 * Kids and Babies Product 8 – 9 * After sun Protection Product 10 * Mineral Protection Product 11 II. Segmentation, Targeting, and Positioning Strategies 12 - 13 * Segmentation and Targeting Strategies 12 * Positioning Strategies 13 III. Marketing Mix (4Ps) 14 IV. Product and brandingRead MoreEssay on Analysis of Cadburys4090 Words   |  17 Pages Background to business The Cadbury’s company started manufacturing chocolate in Birmingham in 1824. It was set up by Mr. John Cadbury. In the year 1847 the company changed when John and his brother Benjamin became partners and the company became known as the Cadbury Brothers of Birmingham. A year later the retail side of the business, which was allocated in Bull Street was passed to nephew, Richard Cadbury Barrow. In February 1854 the company received their first Royal warrant as ‘manufacturersRead MoreImpact Of Sales Promotion On Long Term Shareholder1940 Words   |  8 Pagesprofits and shareholder wealth maximization. Research Objectives The research undertaken would have 3 main objectives: 1. To study and understand the sales promotion activities carried out by retailers 2. To study its impact on sales and profits of the company 3. To study the impact of such promotional activities on shareholder wealth Research Questions The research will try to address the below questions in a sequential manner in order to assess actual impact: 1. What sales promotion activities are carried

Analysis of Tolkiens The Hobbit - 2109 Words

J.R.R. Tolkien starts his world renowned book The Hobbit with, â€Å"In a hole in the ground there lived a hobbit† (1). This book is a tale of a small hobbit named Bilbo and his ever-memorable journey through the evil world during his time. Living in the Shire, as his homeland is called, it is very calm and pleasant for Bilbo, but once the outer limits of the land are reached Bilbo is in for a great surprise. Needing a burglar on his journey Gandalf the Grey, who is famous for his magic with fire and light, came to ask for Bilbos assistance. Gandalf was accompanied with thirteen dwarves who were after their long ago taken, but never forgotten treasure. The last evil dragon, Smaug, who overtook the Dwarf Kingdom of Lonely Mountain many years†¦show more content†¦Bilbo listened intently as the dwarves sang songs and told poems of their long ago taken land. Singing of â€Å"golden hoards† and â€Å"long-forgotten gold† Bilbo began to become very enthusiasti c about the soon to come journey (22). As the dwarves went on, the hobbit felt that this journey would be good for him. He accepted the task, but not before the Dwarves, along with Gandalf, enchanted the young hobbit with the treasure to be found. Being fairly wealthy Bilbo had no need for this wealth, but before long the hobbit could feel â€Å" the love of beautiful things made by hands and by cunning and by magic moving through him, and a fierce and jealous love, the desire of the hearts of dwarves† (24). Apparently Bilbo is beginning to change from a commoner to a treasure seeker, not quite beginning to become a hero, but change is still change. Soon Bilbo’s transition into a hero will begin, with a rude awakening. So before Bilbo new what was happening and even before dawn the next morning the troop of fifteen set out. Through the Shire no adventure or trouble was found, but that soon changed. Within a few leagues of the Shires border young Bilbo encountered his first adventure. Walking slowly through the dark, Gandalf quickly stopped and hushed the others. Up above the road a small fire could be seen and cold, low voices could be heard singing of roasted mutton. Bilbo was sent to see what was up above since he could sneak almost silently. Much to his amazement he saw three very largeShow MoreRelatedPresentation Of The Hobbit From Sweden And Finland1345 Words   |  6 PagesRolando Martinez 5007226 Janet McDaniels IDH 2003 Visual Analysis For this assignment the two books that I will be focusing on are version of The Hobbit from Sweden and Finland. The first book to be created was the Swedish version of The Hobbit, â€Å"Hompen eller En resa Dit och Tillbaksigen,† which was created in 1947 and includes illustrations by Torbjà ¶rn Zetterholm, a Swedish artist. The other version that will be described for this assignment is the Finnish version of the book, â€Å"Lohikà ¤Ãƒ ¤remvuoriRead MoreEssay about J.R.R. Tolkiens The Hobbit and The Lord of the Rings2310 Words   |  10 PagesThe Hobbit and The Lord of the Rings have been beloved works among many generations of readers since they were first published. The author of these two books, J.R.R. Tolkien is just as interesting a man as many of the characters he created in the world of Middle-Earth. John Ronald Reuel Tolkien was born in Africa to a banker manager and his wife in 1892 and had only one sibling, Hilary, who was less than two years younger (Wikipedia ). When he was young both of his parents died (one from rheumaticRead MoreAnalysis Of The Book The Hobbit 1329 Words   |  6 PagesIntroduction In September 21, 1937, the fantasy-fiction writer J. R. R. Tolkien published the first copy of the Hobbit. The composers of both the film and the novel employ sophisticated fantasy and adventure elements such as, mythical creatures which resemble human characteristics, fighting in large groups, singing for hope, quests to reach their main goal. Furthermore the composers of both texts emphasis on the elements of fantasy and adventure in detail by offering the audience a magical settingRead MoreThe Lady Of The Rings1547 Words   |  7 PagesEnglish CCA The Lady of the Rings Thesis: While some claim that due to the stereotypical roles and lack of female characters in Tolkien’s works makes him sexist, the female characters in The lord of the Rings are far more important and powerful than many make them out to be. The Lord of the Rings is arguably J.R.R. Tolkien’s best and is unquestionably his largest work with mind blowing amounts of details and background texts created to take his world of Middle Earth and make it the definitiveRead MoreAnalysis Of The Hobbit 917 Words   |  4 PagesDirecting Settings According to (Rachel Cusk), new encounters (with others or a setting) are essential – â€Å"leaving things behind and starting again is a way of coping with difficulties.† Definitely, this thought is emphasized throughout J.R.R. Tolkien’s â€Å"The Hobbit† which utilises the protagonist’s (along with his band) adventures during his journey to display that there is always good to come out of a call for adventure. This is evident in the interactions and thoughts of Bilbo Baggins, who experiencesRead MoreThe Fellowship Of The Ring1649 Words   |  7 PagesWith John Ronald Reuel Tolkien’s The Fellowship of the Ring as inspiration, an analysis is used to define to following: the idea of an evil ring to be symbolism for temptation and deadly addictions people suffer from, evidence to show the psychology and neuroscience behind what temptation is and how self-control correlates with it, and a few characters’ reaction to this ring and how the temptation of the Ring affects these characters. Tolkien was born January 3, 1892 in Bloemfontein, South AfricaRead MoreEvil Within the World, Depicted in J.R.R. Tolkiens The Hobbit3273 Words   |  14 Pageslook to a piece of literature often seen in the light of innocence: The Hobbit by J.R.R. Tolkien. Within this piece we see the pure untainted character of Bilbo thrust into a world of adventure, danger, greed, corruption, and most of all, evil. Through his adventures he emerges a character quite unlike the Bilbo we were first introduced to. In a setting so contaminated by the evils of the world, how could an innocent little hobbit actually emerge as a character that has truly progressed for the betterRead MoreThe Lord Of The Rings Essay1803 Words   |  8 Pageswrote to Edith asking for her hand in marriage. In October of 1911, Tolkien enrolled at Exeter College, studying English Language and Literature; graduating in 1915. On March 22, 1916, Ronald Tolkien married Edith Brat t, being a surprise due to Tolkien’s unemployment,and no money. First World War Instead of immediately volunteering to join the British Army, Tolkien entered a program where he delayed enlistment until he finished his degree. He was commissioned a temporary second lieutenantRead MoreCreative Brief On Target Audience1651 Words   |  7 Pagesconsumables to find. †¢ Dark Intense – player to have sense of foreboding of what is behind the next door This game is not: †¢ A Multiplayer experience †¢ For the casual or beginner gamer †¢ Bright and cheerful †¢ Button mashing combat â€Æ' Competitive Analysis Dark Souls Developer – From Software Publisher – Namco Bandai Games Platforms – Playstation 3, Xbox 360, Microsoft Windows Release – September 2011 (PS3, XB360), August 2012 (Windows) A game marketed at the hard-core gamer, Developer From SoftwareRead MoreDifferences Between The Film And Novel For The Hobbit2127 Words   |  9 Pages Earlier this week, I turned in the fourth and final draft for an argumentative essay about the difference between the film and novel for The Hobbit. There were chapters in the book that we could argue on, but we didn’t get to choose our topic, it was chosen through the color of the graphic organizer passed out. The color I received was green, â€Å"Queer Lodgings,† which I was nervous and irritated at since I had the least amount of information on the chapter between the other choices, to be honest

The Merchant of Venice-Shylock Analysis Free Essays

In Shakespeare’s edgy and suspenseful play, â€Å"The Merchant of Venice†, the character of Shylock may evoke complex feelings within the reader. Shylock is clearly a villain in the sense that he takes repeatedly takes advantage of people in vulnerable economic situations and makes a handsome living in this way. He is not an inherently likeable character throughout   Ã¢â‚¬Å"The Merchant of Venice† by Shakespeare; he avoids friendships, he is cranky, and he is steadfast in his beliefs to the point of being rigid. We will write a custom essay sample on The Merchant of Venice-Shylock Analysis or any similar topic only for you Order Now Any character analysis of Shylock in â€Å"The Merchant of Venice† should note his tendency for selfish behavior and thinking. Shylock is also a man who is unreasonable and self-thinking, demanding, as one of the important quotes in â€Å"The Merchant of Venice† goes, â€Å"a weight of carrion flesh† (IV. i. 41) from a man he suspects will not be able to repay him simply because it is his â€Å"humour† to do so (IV. i. 43). Because he is the villain of this play, justice can only be served if Shakespeare’s Shylock is punished in a manner that is congruent with his violations of social norms and laws. At the same time, though, his punishment is problematic for it seems to mimic the very crime of which Shylock is really being accused, and that crime is absolutism. By insisting that Shylock must be punished in the way that he is in ‘The Merchant of Venice†, Shakespeare raises doubts about the purity of Christian love and mercy, which certainly creates implications for the very notions of both punishment and villainy. Shylock is a man who is hardly likeable in all aspects throughout   Ã¢â‚¬Å"The Merchant of Venice†. Already a marginalized member of Venetian society because he is a Jew and occupies the stereotypical profession of the money-grubbing guarantor, Shylock ensures that his peers and the audience will not like him because of his unreasonableness and unwillingness to let go of his tendencies to be greedy, even in a situation that seems to warrant mercy and pity. In several instances in   Ã¢â‚¬Å"The Merchant of Venice† he takes a perverse pleasure in what he refers to in one of the important quotes from â€Å"The Merchant of Venice† by Shakespeare, â€Å"a merry sport† of exacting â€Å"an equal pound/Of†¦fair flesh to be cut off and taken/In what part of [the] body pleaseth me† as the terms of a loan agreement (I. iii. 151-146), terms which he refuses to justify. At the same time, though, the reader, when performing even a basic character analysis of Shylock, can feel a curious compassion for this character, who is so clearly disliked. Although he has imposed isolation on himself by declaring that he will not â€Å"eat/ with you, drink with you, nor pray with you. † ( I. iii/ ll. 33-34), one begins to understand why he has withdrawn from social life when he makes his moving speech in Act III, in which it is asked by Shylock who is the victim of racism, â€Å"Hath not a Jew eyes? Hath not a Jew hands, organs, dimensions, senses, affections, passions? † (III. i. 54). The reader begins to understand how Shylock has never been understood because no one has ever seen him for anything other than his Jewishness. Again, this complicates the reader’s relationship with his character and the subsequent punishment he receives because although he is not likable, one cannot help but sympathize with his plight as an outcast. It is Shylock himself who teaches the reader and his own peers the most about Christian love and mercy in   Ã¢â‚¬ The Merchant of Venice†. As he continues his Act III speech, he muses about the similarities between Jews and Christians   in one of the meaningful quotes, saying, â€Å"Fed†¦ the same food, hurt with the same weapons, subject to the same diseases, healed by the same means†¦ as a Christian is†¦. ,† and then confronts his Christian accusers and judges with three profound questions that invoke these themes in â€Å"Merchant of Venice†: â€Å"If you prick us, do we not bleed? † If you tickle us do we not laugh? If you poison us, do we not die? † (III. . 54-62). The cycle of strange violence that Shylock has set into motion will not end once his punishment has been meted out to him, as he goes on to warn in the remainder of the speech. Rather than learn this lesson—namely, that revenge in the guise of justice will never result in anything other than more revenge—Shylock receives his punishment. Years later, we see the same kinds of issues played out in so ciety, proving that we have learned little about what Shakespeare hoped to teach us through Shylock. How to cite The Merchant of Venice-Shylock Analysis, Essay examples

Accounting Concepts and Practices Woolworths Limited

Question: Discuss about theAccounting Concepts and Practices for Woolworths Limited. Answer: Introduction Woolworths Limited was started in 1924 in the Imperial Arcade in Sydney (Woolworths Limited, 2016). The entity enjoyed success as a retailer for the period that followed and even opened a new chain in New Zealand three years later. By 1939, the company had established itself to the point of creating a staff assurance scheme that sought to reward the diligent workers in the chain after they retired (Woolworths Limited, 2016). Sixteen years after its establishment, the company expanded its business such that it started expansion of its warehouses into cities such as Brisbane, Victoria, South Australia, and Tasmania. In 1957, Woolworths introduced food items into its stores (Woolworths Limited, 2016). The groceries ranged from vegetables, fresh packaged meat, and delicatessen. The company continued to enjoy success well into the late 50s an even opened its 300th store in Wentworth Ville, the raid expansion partly due to the firms acquisition of some BCC stores in Queensland (Woolworths Limited, 2016). The retail giant soon opened a supermarket, a move that led to many of its chains being converted into supermarkets. Soon enough Woolworths acquired the Northern Territory business from Centralian Traders Pty Ltd and thus effectively became the first retail chain to operate in the whole of Australia (Woolworths Limited, 2016). Later, the company increased its retail business to incorporate the sale of liquor and soon this became one trading unit of the company. In 1983 Woolworths acquired Dick Smith Electronics ad started selling a wide range of brands in electronics. 6 years later, the company was acquired by IEL (Woolworths Limited, 2016). Overall, Woolworths Limited is a retail chain with about 3000 stores across New Zealand and Australia alone (Woolworths Limited, 2016). The companys stores deal in products such as food, general merchandise, liquor, hotels, and home improvement (Woolworths Ltd., 2015). The company is evidently an Australian brand with more than 200,000 employees (Woolworths Ltd., 2015). The company also has many partners, and collaborates with many farmers, manufacturers, ad producers various products such as the ones that have been mentioned above. Progress Against Strategic Priorities Woolworths Limited has a business growth plan that is shaped by four key strategic priorities. These include extending the companys share in the food and liquor sector. Another strategic priority is increasing its shareholder value by delivering on the companys portfolio. The company also intends to build new growth businesses and create factors that would ensure more growth (Woolworths Ltd., 2015). The company strives to adapt to evolving customer demands and this has led to a change in how the company operates. Technology has helped the company to deliver services as demanded by the customer (Woolworths Limited, 2016). There are applications that customers use to access various products offered by the company. The business is creating options by using its websites, mobile applications, virtual stores and delivery options that support the services offered at the various stores (Lozano, 2013). Concerning the food, liquor, and petrol sectors, Woolworths continues to ensure sustainable competitive development and maintain the high return on investments from its shareholders (Woolworths Ltd., 2015). As a result, the food and liquor sales were reported to be $42.1 billion, which represented an increase of about 2.3% as compared to the 2014 fiscal year (Woolworths Ltd., 2015). Woolworths reported deflation in its average prices of 5.2% in the fourth quarter after correcting for the effects of volumes and promotions (Woolworths Ltd., 2015). This represented a substantial increase from the 2.8% deflation it had realized in the previous fiscal year (Woolworths Ltd., 2015). The company realized this goal by speeding up its investment in affordable prices for the Australian Food customers. The normal shelf price movement index that did not include an extensive investment in price and promotional activity increased by 1.2% in the fourth quarter (Woolworths Ltd., 2015). Despite significant inflation in some categories in the fourth quarter, the shelf price increases were maintained at a low figure as the company absorbed higher cost price increases (Chandler, 2014). The good returns in the hotel and liquor sectors can also be evidenced by the extensive investment into the liquor and hotel properties and businesses. The company has acquired several hotel and liquor premises that have contributed significantly to the companys revenues. The Woolworths Liquor Groups growth continued in all across formats including the Dan Murphys, BWS, and The Wine Quarter (Woolworths Ltd., 2015). The overall liquor sales for 2015 were $7.7 billion and this included the on premise sales of liquor for the ALH Group. This figure represented an escalation of 4.2% on the previous year (Woolworths Ltd., 2015). Woolworths also launched 30 new supermarkets and 10 new Dan Murphys in the fiscal year of 2015 and renovated about 58 supermarkets and 5 Dan Murphys (Woolworths Ltd., 2015). This was done to allow the company to satisfy all the needs of the customers (Woolworths Ltd., 2015). The great ad encouraging results from the entertainment, sponsorships, and events were the driving force behind the companys decision to revise its vision. Consequently, Woolworths witnessed steady rise in the sales of food and accommodation from its revamped menus (Woolworths Ltd., 2015). In summary, the company continued to grow and increase its market gains despite the liquor market being an environment of low growth. Woolworths balanced the growth across the formats with Dan Murphys, BWS, and The Wine Quarter. These three reported improved results (Woolworths Ltd., 2015). In relation to customers, the company was able to engage its customers through MyDanMurphys, a loyalty program that has about 900,000 (Woolworths Ltd., 2015). In relation to food, the company became the first Australian retailer to sign the Australian Food Grocery Industry Code of Conduct. This code provides greater transparency and certainty for food and grocery suppliers (Wolworths Ltd., 2015). Also, the company honored its price promise to its customers. The price promise included an investment of over $200 million in the price for the 2015 fiscal year. Internal instruments showed price parity with its competitor Coles in June 2015 (Wolworths Ltd., 2015). The company was able to increase its s ales and customer numbers after moving to invest in lower prices (Woolworths Ltd., 2015). In the general merchandise section, Woolworths aims to make Big W into the best option for families in Australian (Woolworths Limited, 2016). To achieve this, the company has roled out a new system of merchandising that will enhance its insights into the management of trade and inventory as soft good are taking center stage (Woolworths Ltd., 2015). Consequently, Categories such as Entertainment, Toys, Books, and Womenswear, have realized an improvement in performance whereas others like Footwear and Homewares are slowly picking up despite the low results (Woolworths Ltd., 2015). Against its strategies, the company has been able to realize significant progress with respect to clearing its non-productive inventory. This has been accomplished by using the Drop Zone campaign that has seen the company offload about 80% of this inventory with the remainder scheduled to be done before Christmas (Woolworths Ltd., 2015). The company has also been able to increase significantly the quantity of products found online to over 28,000, and an additional 8,000 customer products under research (Woolworths Ltd., 2015). Significant Issues from the Chairmans Report The Chairman of the board of directors, Gordon Cairns reiterated the firms commitment to putting the customers needs first and increasing the value to the shareholders (Wolworths Ltd., 2015). In line with this, he mentioned that the company had made some managerial changes that would make it easier to achieve this fete. On behalf of the Board members, Mr. Cairns announced a 1.5% increase in dividends per share to 139 cents for financial year 2015, up from 137 cents in financial year 2014 (Woolworths Ltd., 2015). The report also noted that the group sales had gone down by 0.2% to $60.7 billion (Woolworths Ltd., 2015). Significant Issues from the Managing Directors Report Grant OBrien, who is the managing director of Woolworths Limited, reiterates the entitys objective of maintaining sustainable returns for all shareholders by prioritizing the customers needs and demands. The manager acknowledged that the company did not grow according to the financial results. The company recorded a profit, which only just surpassed the figure that was realized in the 2014 fiscal year (Woolworths Ltd., 2015). However, this was not enough to guarantee growth. The MD attributes the failure to enhance growth to the challenges posed by the market. According to Mr. OBrien, the market environment has shifted and there is stronger competition and considerable changes in customers shopping behavior (Dunphy, Benn, Griffiths, 2014). Despite the profit report, Mr. OBrien acknowledged that the company had increased it dividends to its shareholders (Woolworths Ltd., 2015). This increase in dividend is a good sign because it underlines the good financial health of the company. Companies that pay out higher dividend are stable, profitable, and mature in the market (Noreen, Brewer, Garrison, 2013). The high dividends point to a high cash flow and several positive net present value investment opportunities the company has (Braun, 2012). This is true for Woolworths because the company is engaged in many investment projects that have the potential to grow its market share and competitive advantage (Shim Siegel, 2012). For example, according to the MDs report, the company can convert the capabilities of BIG W into results (Woolworths Ltd., 2015). Already, Woolworths has offloaded over 80 per cent of non-productive inventory, launched the Party category to its 63 stores (Woolworths Ltd., 2015). In addition, the company h as increased the number of products available online to more than 28,000 (Woolworths Ltd., 2015). Additionally, the company is adding new ranges and changing the store format (Woolworths Ltd., 2015). There are 11 stores now operating in the new format and all are outperforming the original format stores. Brands such as Sherwin-Williams, Loctite, and Honda that deal in paint, adhesives, and mowers respectively were due to be launched before the end of the 2015 calendar year (Woolworths Ltd., 2015). Significant Issues from the Corporate Responsibility Report Woolworths is a huge employer particularly in the private sector making it a crucial contributor to the economy. Woolworths has pumped almost $36 million into community programs in conjunction with its partners in New Zealand besides Australia (Wolworths Ltd., 2015). These humanitarian efforts have largely been focused on providing aid to Australians experiencing natural disasters (Wolworths Ltd., 2015). Since 2010, working with our customers, the company has contributed over $28 million to The Salvation Army (Wolworths Ltd., 2015) The workforce at Woolworths implies that the retailer supports and values diversity and strives to create a vibrant and all-round workforce (Kline Odenthal, 1999). Women account for over half of the companys workforce and the retailer is intent on improving their representation in the higher executive and management roles (Wolworths Ltd., 2015). Women occupy about 39% of the managerial roles in in Woolworths with many of them involved in operations (Wolworths Ltd., 2015). An increase in female representation is instrumental in enhancing the gender equality in management for the company (McWilliams Siegel, 2001). The Reconciliation Action Plan commits Woolworths Limited to bridge the gap between indigenous and non-indigenous Australians by way of strategies in employment (Wolworths Ltd., 2015). As a member of the Business Indigenous Network, Woolworths continues to be involved in coordinating and creating opportunities to increase the participation of indigenous people in work (Reil ly Brown, 2015). The companys major achievements in the past year include: Achieving a commendable reduction of 42% for carbon emissions from facilities in areas with potential for growth (Wolworths Ltd., 2015) Enforcement of fundamental policies and guidelines on ethical sourcing, sea food, timber, and animal welfare. The company has not achieved its target in waste management, particularly food waste but remains committed to reducing waste. References Benabou, R., Tirole, J. (2010). Individual and Corporate Social Responsibility. Economica, Vol. 77:1-19. Braun, K. W. (2012). Managerial accounting. Toronto: Pearson Prentice Hall. Chandler, R. C. (2014). Business and corporate Integrity: Sustaining organizational compliance, ethics, and trust. Oxford: Praeger, ABC-CLIO. Dunphy, D. C., Benn, S., Griffiths, A. (2014). Organizational change for corporate sustainability. Abingdon, Oxon: Routledge. Fitzpatrick, B. D., Nguyen, Q. Q., Cayan, Z. (2015). An Upgrade To Competitive Corporate Analysis: Creation Of A personal finance platform to strengthen Porters five competitive forces model In utilizing. Journal of Business Economics Research, 13(1), 54-78. Kline, J. M., Odenthal, L. (1999). The Social Responsibility of Transnational Corporations . New York and Geneva: United Nations. Lozano, R. (2013). Are Companies Planning their Organisational Changes for Corporate Sustainability? An Analysis of Three Case Studies on Resistance to Change and their Strategies to Overcome it. Corporate Social Responsibility and Environmental Management, 20, 5, 275-295. MacLean, R. (2005). Corporate Environmentalism: In Search of Vision, Leadership, and Strategy. Environmental Quality and Management, 1-14. McWilliams, A., Siegel, D. (2001). Corporate Social Responsibility: A theory of the Firm Perspective. Academic of Management Review, Vol. 26 No.1:117-127. Noreen, E., Brewer, P., Garrison, R. (2013). Managerial accounting for managers. 3rd ed. McGraw-Hill/Irwin. Reilly, F., Brown, K. (2015). Analysis of investments and management of portfolios. Andover: Cengage Learning, Emea Corporation. Shim, J. K., Siegel, J. S. (2012). Managerial accounting. New York; London: Schaum, McGraw-Hill. Wolworths Ltd. (2015). Corporate Responsibility Report. Queensland: Woolworths Limited. Woolworths Limited. (2016). Who We Are. Retrieved from Woolworths Limited: https://www.woolworthslimited.com.au/ Woolworths Ltd. (2015). Annual Report. Queensland: Woolworths Limited.